Since its relaunch in 2014, there are now over 340 boating organisations signed up to the RYA Joining Point scheme earning them commission for promoting the benefits of RYA membership and helping the association grow its membership base.
In the last year there has been an 18% increase in the number of clubs, training centres and marine organisations benefitting from the scheme, with the RYA recording its highest ever membership figures in September at 106,485.
“Joining Point is our way of thanking those organisations that do a fantastic job promoting the benefits of RYA membership to their customers and signing them up as members to the association”, commented Conor Swift, RYA Membership Development Manager.
Spreading the word about membership
The scheme provides a quick and easy way for those organisations registered as RYA Joining Points to encourage their members and customers to join the RYA and experience the many great benefits of membership. As a thank you for spreading the word about RYA membership, Joining Points receive a commission for each Member recommended; £10 for every Family Membership, £7.50 Personal Membership, £5.00 Under 25 Membership and £2.50 for a Youth Member, which can be fed back in to their organisation. In just nine months (Jan-Sept 2015) the top performing Joining Point earnt over £1,000 in commission for their organisation.
Paul Glatzel, Principal at Powerboat Training UK commented: “At Powerboat Training UK we have been a RYA Joining Point for many years and find it really helpful to be able to offer our clients the chance to sign up as an individual or family member before, during and after their courses. The fact that we enjoy a commission from joining them up is a nice benefit too!”
On registration as an RYA Joining Point, organisations receive a Joining Point Pack containing everything they need to promote RYA membership to their members and customers, explaining the importance of supporting the RYA and all the work it does on behalf of the recreational boating public, and the numerous membership benefits, rewards and services available.
£1,000 commission per pack
Each Joining Point pack provides the club or centre with the possibility of earning up to £1,000 in commission depending upon the number of members signed up. Commission is paid on a quarterly basis and the amount depends upon the type of membership signed up to.
- A3 and A4 posters
- Membership Leaflets containing a pre-paid post application form, pre-printed with your Joining Point reference number
- Quality leaflet holders
- Promotional stickers
- “How to” Joining Point Swatch containing everything there is to know about RYA membership and Joining Point
“Throughout the year those organisations signed up as Joining Points can also take advantage of our special ‘double commission’ month in March, where they get exactly that, double the commission for each new member they sign up. Then in June the Joining Point competition is the perfect chance to win some fantastic prizes courtesy of a number of our member partners for your organisation”, Conor concluded.
Signing up as an RYA Joining Point is completely free and easy to do, simply email email@example.com to get started.
For more information about Joining Point.
Watch the video.