A link to complete the 2022 RYA Club Membership Census has been sent out to club contacts and will again provide vital data which enables us to tailor programmes of support for you.
As clubs continue to emerge and stabilise following the pandemic, against a background of staycations and a boom in watersports, the 2022 census will be a vital tool for highlighting key trends, spotting opportunities for club development and shaping bids for future funding.
Participating clubs receive their own bespoke report, which club committees find a useful tool for planning and making informed decisions around supporting or growing their membership.
National and regional insights meanwhile will be shared at the Affiliated Clubs Conferences over winter. The census went live on 1st June 2022 and the deadline for responding is 14th August 2022.
This year’s online form asks questions under the same headings as 2021 but has been redesigned to make it more streamlined and easier to navigate. Users will again be able to save their progress and return to it when they have time or the data they need, so it can be completed in bite-sized chunks.
As Victoria Lenz, RYA Data and Insights Manager, explains: “The main themes are the same, but we’ve incorporated some improvements to make this year’s census a more user-friendly experience.
“Please look out for an email notification about the census and if you’re a club contact, who did it last year but you haven’t seen it for 2022 yet, contact us and we’ll get a link sent to you.
“For robust data the return rate has to be over 85% and it was 90+ last year – so a big thank you in advance to all our clubs for helping us to gather this valuable information.
“We need a high return rate to give us the best confidence levels for insights and trending the data from previous years, so if you could please ensure your club responds, ideally at the same time as previously and before the middle of August, that would be much appreciated.
“We really need this snapshot and the more people who respond, the better our intelligence will be for supporting our RYA Affiliated clubs as effectively as possible. Help us to help you!”
2022 RYA AFFILIATED CLUB CENSUS - AT A GLANCE