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Are you ready for RYA Push the Boat Out 2016?

RYA logoMake sure you're prepared for this year's event

We’re delighted to see more than 300 sailing venues across the UK signed up for RYA Push the Boat Out 2016 (14-22 May).

This campaign is a fantastic opportunity to give people of all ages and abilities the chance to get on the water and discover a new sport. 

With less than a month to go, planning should now be well underway to ensure you make the most of your PTBO open day or taster sessions.

RYA Push the Boat Out event finder

The  RYA Push the Boat Out event finder is now live on the RYA website, making it easyfor people to discover their nearest Push the Boat event. With links directly to your club website it is essential your home page is now up to date with details of your event, telling visitors what’s going on and how they can get involved.

Find out more about improving your club shop window in this edition of Clubroom.

PTBO Resources

If your club ha signed up to be involved in PTBO you should by now have received your copy of the Push the Boat Out Essential Guide but don’t forget there are also a number of PTBO guides and resources available to download on the PTBO website. These include the Legal GuidePromoting your Event plus PTBO poster and press release templates, logos and images. 

You will shortly also receive a log-in to an online marketing portal where you can order a range of bespoke printed resources and the pack of promotional goodies which include a PTBO flag, Banner, Hi-viz vests, wrist bands, key rings, pens coasters, postcards and stickers.

With PTBO fast approaching you should place your order for these resources soon, to ensure you have plenty of time to promote your event.

PTBO promotion

PR and Communications for PTBO are now well underway, including regional promotion from our team of Regional Communicators. Contact your RC for some support to promote your event locally and read our Guide to Promoting your event.

BBC Get Inspired

BBC Get Inspired is BBC’s initiative to promote sporting events run by clubs across the UK to audiences through an activity finder linked to BBC broadcast and programming. Push The Boat Out ticks all the criteria to sign up for BBC Get Inspired.

You can help promote your own event by registering it on BBC Get Inspired. It couldn't be easier to sign up as an Activity Maker and share your event with the public.

Keep up the momentum

In the lead-up to you're event, there is always the opportunity to do more self-promotion. People often don't always see things first time around, so you have to keep spreading your message.

Be careful not to reach the point where folk get fed up of hearing about it, but keep gently nudging them. This includes, in the week before your event, ringing your local radio stations and trying to plug your event on air, as well as issuing new press releases or putting up fresh posters. Each radio station has a different presenter and most will have a 'Tell us what you're doing this weekend' type feature so let them know what you are planning.

What else are doing this summer?

Some people won't be able to attend your Push The Boat Out event, but may still be interested in trying the sport. Make sure those people know too, through your messaging, that even if they can't come to this event there are still ways they can arrange a taster and have a go, whether this is another Open Day or taster session later in the year.

Thank you for supporting PTBO 2016 and we wish you all the best with planning your event.

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