In early November we ran a webinar hosted by respected journalist and Producer of the World Sailing Show, Matthew Sheahan. Comprising short presentations and a Q&A session with a selection of clubs that have launched innovative initiatives to meet changing demands, the webinar set out to explore Pay on Demand boating. The aim was to share encountered challenges and successes with the wider sailing club community and watersports sector.
This webinar was designed to be a follow-up to an earlier webinar which was broadcast in May. Since broadcasting, we have received numerous requests to further explore some of the recommendations in more detail. One of the key recommendations was for the industry and club network to adapt to modern consumer trends via alternative membership and participation models that do not require participants to own their own equipment.
What's driving this? Well, the trends indicate younger generations are moving away from ‘ownership’ (e.g. of houses, cars) and towards ‘experiences’. Millennials are also less concerned with owning material things and more likely to pay for experiences, without the requirement to own it or commit long-term.
This creates challenges for the traditional sailing club model, which typically revolves around membership and owning equipment (e.g. boats). A number of clubs (and commercial organisations) are already experimenting with new forms of accessing sailing and ‘pay on demand’ boating, with varying successes.
The last 10 years has seen a huge increase in digital communication and engagement through smart phones, alongside the significant decrease in boating participation in the 18 – 34 age group. Digital offers many opportunities and makes accessing opportunities to get involved in boating easier. Therefore, there has never been a better time for clubs to start experimenting with alternative models for boating participation.
If you were unable to join us or would like to listen again, a recording of the webinar is available below or by registering here.
This is the first in a series of webinars which will be broadcast this winter, addressing some key topics and questions that arose in the initial webinar back in May.
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