People enjoying the coast and countryside across Wales and England are being encouraged to be ‘AdventureSmart’ with the launch of a new outdoor safety campaign - AdventureSmart.UK.

Today at a reception at the Pierhead Building, Cardiff Bay, Deputy Minister for Culture, Sport and Tourism, Lord Elis-Thomas celebrated the roll out across the border of the AdventureSmart initiative which began in Wales with the support of funding from Welsh Government.

Building on the established AdventureSmartWales branding, a strong, eye-catching UK brand has been developed. The aim is to reduce the number of avoidable incidents which the rescue and emergency services deal with each year through the promotion of a comprehensive set of safety themes, which underpin the RYA's key safety messages: look after yourself, have a plan, keep in touch and know your limits.

Last week, Lake District Cumbria were the first English region to join Wales in this innovative approach to communicating safety to the many people who explore the region each year. Discussions are now ongoing with other regions across the UK.

Whatever the activity, being AdventureSmart is about considering a few simple things to help your day stay great and to ensure that you return safe and sound looking forward to your next adventure. Experts from leading safety and sporting organisations have developed these messages to provide the essential information needed for people to get outdoors, confident that they have prepared for a great day.

The RYA is joining forces with a whole host of partner organisations involved with tourism and outdoor recreation to spread the AdventureSmart safety messages far and wide, using the hashtag #BeAdventureSmart.

People are prompted to ask three questions before they set off:

  • Do I have the right gear?
  • Do I know what the weather will be like?
  • Am I confident I have the knowledge and skills for the day?

A new website www.adventuresmart.uk provides all the information they need to answer these questions, including detailed information for the AdventureSmart regions.

Deputy Minister for Culture, Sport and Tourism, Lord Elis-Thomas, said: “I’m delighted that we were able to support the catalyst of this project. We all want people to enjoy the outdoors safely and by working together this project has enabled people to be adventure smart, have the information they need to be prepared and enjoy their time in the great outdoors safely.”

Andrew Norton, RYA Safety Advisor, added: "Safe behaviour ultimately protects life and equipment and is vital for the enjoyment of recreational boating at every level that it takes place.

"We recognise that realistically, we can never eliminate risks completely. Nevertheless, we continue to promote and to supplement personal knowledge, skills and experience and to build on the RYA ethos of self-reliance and responsibility for safety on board.

"In order to #BeAdventureSmart it's important to have a plan and to think about gaining knowledge and skills. Making sure that you can communicate in case of an emergency will also help to ensure that your fun, rewarding and enjoyable day out doesn't end in tragic circumstances."