The Royal Tay Yacht Club in Scotland moved from their former clubhouse and purchased a new all electric eco-friendly clubhouse, working on reducing carbon emissions and cost-efficiency. This was a fundamental change to its operating model which had been in place for the last 68 years. These changes have been embraced by members and represent a cultural shift as well as behavioural change. The new building has underfloor heating generated by new air source heat pumps, a high standard of thermal insulation, maximising solar gain, and offers electric vehicle charging. Waste reduction, recycling, and regular beach clean-ups all take place.