Getting on the front foot: attracting newcomers and new customers
Marketing expert and author of British Marine's highly acclaimed Futures report, Liz Rushall, dives into the key questions, processes and tips to gear up your marketing to attract both newcomers and new customers.
Find out how to identify new customers and how to match and address their needs. You'll also pick up some tips on the importance of search engines and some tools and ideas to help customers find your business.
View the slides here.
Download Liz's Customer Profile template here.
Using Facebook - the basics
Having a company or club Facebook is as common as having a website for most of you now.
But while many use Facebook well as a way to communicate with current members and customers and to create a sense of online community, how well does it work to recruit newcomers? From getting started to gaining customers, this webinar shows you how.
Being found online
In a world where everything is done online, if you want to present your
organisation as a professional, welcoming outfit, your website is where your
first impressions are made. It’s the front door you open to invite people
in. This webinar will make sure you make the most of your website
and maximise the amount of people who see it.
Marketing your centre to maximise opportunities
Digital marketing expert and RYA Coach and Inspector, Andy Hooper shares some straightforward and achievable steps for growing your business. Covering everything from getting to know your customer and where to find them, to content strategy, generating leads and the basic blocks of marketing, you'll go away with new ideas that can be actioned straight away. Whether you're a commercial centre, club or charity, Andy gives advice relevant to all RYA schemes and organisations. View the slides here.