What was the situation?

Relying on freelance instructors made staffing difficult, as they needed to be booked up to 12 months in advance. We also faced challenges with rest periods. Many freelancers worked continuously throughout the season, which affected the quality of delivery on the water.

What action have you taken?

We created full-time roles and now recruit and train instructors internally. Many of our instructors started as students at the school and receive ongoing coaching and support. They never work more than ten consecutive days, helping them stay fresh and motivated.

To attract and retain staff, we offer a higher-than-average salary along with an allowance for living on board. As employees, instructors receive sick pay and holiday pay, which provides additional security. They also have their own cabin for privacy and rest.

Continuous training and mentoring are key. We run regular CPD days and are always available to help with any challenges they may face, including managing interpersonal issues. Pre-course communication is also essential to ensure clients are booked on courses suited to their experience.

What's the key message to share with others?

Take a holistic approach and look after instructors' well-being, both professionally and personally.

What has been the impact?

Our full-time instructors typically stay for two to three years. Many return after working elsewhere, bringing back valuable experience.

What's next?

We aim to encourage more local young people to train as instructors and increase employment opportunities within the local community.